Monday, February 14, 2005

Hybrid Cars Make No Sense: Nissan chief Carlos Ghosn

Nissan Chief Executive Carlos Ghosn comment on hybrid cars makes no sense. He thinks that hybrid cars have not yet come to a point where it matches its cost in terms of usability. He said, "They make a nice story, but they're not a good business story yet because the value is lower than their costs". Mr. Carlos, have you heard of a word called green. Is there only one criteria of buying something? I think, he might want to go through my blog once before giving a comment like this.

Point to be noted is, Nissan is going to start production of gas electric car of its Altima sedan, somewhere around 2006 for US markets. :) However, Nissan is going license some of the hybrid technology from Toyota, the market leader in manufacturing of hybrid cars. Ghosn also commented that hybrid cars sold in US market were mere 88,000 compared to 16.9 million light vehicles sold in 2004. So he thinks hybrid cars are considered as niche products.

Automobile industry is optimistic of fuel cell technology but Ghosn doesn't think so. He said, "The cost to build one fuel cell car is about US$800,000. Do the math and you figure out that we will have to reduce the cost of that car by more than 95 percent in order to gain widespread marketplace acceptance". Now if you had to buy a PIII PC 20 years back, how much would be its cost. I think all his comments were baseless and I can't take any one of them.


Anonymous EJT said...

I have owned three Nissan Altima's and hope my next one in 2007 is the hybrid. If not, Mr. Ghosn. Then I will move to Toyota. It sems they listen to thier customers.

11:26 AM  
Anonymous Anonymous said...

I'm currenly driving my fourth Nissan car. Back in 2001, when I began researching Hybrid cars, I was very dissapointed that Nissan didn't have one available at that time. It's now 2005. Due to their inabiltiy to provide a hybrid car, I've become very disenchanted with Nissan. I'm not only concerned about our global environment, I'm also aware of the depleting oil reserves and sky rocketing gas prices.

I find it a disgrace that Nissan hasn't provided a hybrid vehicle
for consumers. Nissan, will be losing me as a customer...until they build one comperable to Toyota's Prius or a much better model.

I agree with EJT, Nissan has not listened to it's customers. Toyota does. And so does Ford.

5:46 AM  
Anonymous Shawn said...

Ghosn has points that realistically we have to think about. He did save Nissan from bankruptcy. I am seeing a lot of Nissans being driven around. I am all for cleaner and more efficient cars, but Nissan has to make sure they are making money and selling a lot of their core products. (Altima and Maxima). Toyota is doing well and the Prius is a cool car, but they are number one in profits because of thier business model and their core product, the Camry.

10:07 PM  
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